“Less and More: The Design Ethos of Dieter Rams” is a comprehensive outline of almost four decades of work by Dieter Rams. Clearly the most influential industrial designer of the last century, Rams’ work is prominently examined from his earliest contributions.
The book was prompted by an exhibition of Ram’s design work that began in Osaka in 2008, and was edited by Ueki-Polet, a celebrated Japanese design curator who joined forces with Ram’s personal acquaintance, Klaus Klemp, himself an expert on industrial product design.
While Rams contributes to the text independently, the book includes a convergence of internationally known design experts who discuss his work within the context of today’s contemporary design. Included are a premier collection of images and sketches that reflect Ram’s designs and models during his time with German consumer products companies, Braun, Vitsoe and FSB.
Less and More is a substantial, museum-quality, bound volume worthy of even the most discerning collectors. Readers walk away from it possessed with a renewed understanding of what design is and what it has the potential to do. The beautifully illustrated pages explain Rams’ basic design principals and his overall philosophy as a designer. It explores the array of possibilities created by design for the consumer, and for the manufacturer, in terms of improving life through functional, attractive, earth-friendly solutions. Rams’ were ahead of their time. Probably most noted for his “ten commandments” of design, this text aptly proves that they are just as relevant today as they were when he wrote them decades ago.Tweet